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Hi Reader,

Can you believe we're already wrapping up April? Your biweekly roundup of what actually matters in social media. This week, we’re diving into:

What's trending
A special client spotlight
What to do if you're feeling stuck in your marketing

Time to grab your coffee (or tea!) and let’s get into it.

What's Trending

Spring has officially sprung for your social media strategy! Here are the top trends I'm seeing work for brands and creators this month:

1. Behind-the-Scenes Content is KING

Audiences are craving authenticity more than ever. Brands showing their process, team moments, and "how it's made" content are seeing 2-3x higher engagement than polished product shots alone. Remember: you wouldn't share your deepest secrets on a first date, but giving your audience meaningful glimpses behind the curtain builds real connection!

2. Short-Form Video Evolution

TikTok and Instagram Reels are evolving (are we even surprised?). The most successful content now combines quick educational tips with personality.

Think: "3 things I wish I knew before starting my business" or "What my typical client day actually looks like". These formats are gold for engagement AND establishing expertise.

3. Community-First Approach

The most successful brands right now aren't just broadcasting. They're building communities through weekly live Q&As, subscriber-only content, and actively responding to comments aren't just nice-to-haves anymore, instead they're essential for growth. Brands who are doing this well: Tarte Cosmetics and Waterboy.

CLIENT SPOTLIGHT ⚡️

Shoutout to our incredible Marketing Momentum Membership member who just landed 2 paid brand deals in 1 week! The best part? She has less than 2000 Instagram followers and less than 500 TikTok followers! This proves that follower count isn't everything. Strategic content and pitching is what truly converts. It's not about having a massive following, it's about having the right strategy and content!

(Want these results? Let's chat!)

FEELING STUCK WITH YOUR MARKETING?

If you're spinning your wheels on social without seeing results, you're not alone. That's exactly why I created the Marketing in 60 Minutes Strategy Call.

In just two focused sessions, we'll create your custom 6-month marketing roadmap so you can:

Stop posting just to post
Start converting followers into actual customers
Feel confident in your content plan (and finally have time to focus on other parts of your business!)

BOOK YOUR STRATEGY CALL HERE

FINAL THOUGHTS 💭

Remember: Social media success isn't about going viral—it's about building genuine connections with people who need what you offer. One engaged follower who becomes a customer is worth more than 100 passive scrollers.

Here's to building a brand that glows!

Cheering you on,

Gigi

Founder, Girl Socially

P.S. Got a marketing question that's keeping you up at night? Hit reply and let me know.... I might feature it in next month's newsletter!